ARTICLE: Differences between Adwords and Yahoo SM (aka Overture)

As you may know, on of the services we provide for customers
is managing pay-per-click campaigns for them. Usually, when potential customers
approach me about a campaign they ask about Google Adwords. But, as some of you
may be aware, Google is not the only player in town.

The other major pay-per-click engine is Overture, or Yahoo
Search Marketing (SM) to give it it's now, since Overture was bought out by
Yahoo, correct title..

"So what's the difference between the two?" I'm usually asked
next. It's not easy to answer that question quickly but I came across an
excellent article today that gives a very clear picture of the differences.

Read the full article here ....